Getting lucky Again!

Sometimes you get lucky(Blog 6) and then there’s Getting lucky Again! Different situations but they both underlined the power of personal experience as a stimulator of charitable giving. Direct contact with a situation creates the  strongest emotional motivation. People who have suffered cancer, or witnessed first hand the plight of refugees instinctively understand and react to need. Personal involvement and …

Everest the easy way.

I am not a climber. However I am certain that there is no such thing as Everest the easy way. You will only reach the summit with meticulous planning, arduous training, well integrate support systems and great teamwork. Like my first blog, Rowing the Atlantic, the title is a metaphor for the achievement of fundraising success. Fundraising and Everest have …