In my last blog “Herd Instinct” I used the phrase “standing in the donor’s shoes”. It is one of the key skills a successful fundraiser needs to cultivate. Call it empathy, sensitivity or whatever, but it is the ability to visualise how your story sounds from the prospect’s viewpoint. Fundraisers develop passion for their cause and are sometimes so keen …

Herd Instinct In this blog I’m still on the side of the table where the grant maker sits. As a grant administrator I have been receiving a large number of special appeals for support because of COVID 19. I’m not certain whether the applicants are obeying Churchill’s maxim of “Never waste a good crisis” or if they think this situation …