In Fundraising there is no formula

Fundraising the Essentials for Success contains the building blocks that are fundamental to a successful campaign. But in fundraising there is no formula. You can take that set of blocks and employ them in a variety of ways. When you understand the fundamentals you can construct your campaign imaginatively and avoid mistakes that contain potential for failure. Pablo Picasso was a …

The Art of Asking

The first time I asked someone to donate to a charitable cause I made a complete hash of it. To be fair, it was a wealthy potential donor with an impressive array of defensive strategies to deploy against an inexperienced fundraiser. In an earlier blog, Two ears two eyes one mouth, I described “the highwayman approach” as an example of …