In Fundraising there is no formula

Fundraising the Essentials for Success contains the building blocks that are fundamental to a successful campaign. But in fundraising there is no formula. You can take that set of blocks and employ them in a variety of ways. When you understand the fundamentals you can construct your campaign imaginatively and avoid mistakes that contain potential for failure. Pablo Picasso was a …

The Art of Asking

The first time I asked someone to donate to a charitable cause I made a complete hash of it. To be fair, it was a wealthy potential donor with an impressive array of defensive strategies to deploy against an inexperienced fundraiser. In an earlier blog, Two ears two eyes one mouth, I described “the highwayman approach” as an example of …

Freedom from fear

Asking for money is something most people don’t like to do. It makes them feel awkward and embarrassed. But if you are going to be a Fundraiser it is definitely something you have to overcome. Otherwise you could compare it to being a conscientious objector and then enlisting for the army. There are various factors that make people reluctant to …

So who gets the money?

So who gets the money? Many of my fundraising projects have involved organisations that were new to fundraising. They often thought that the appointment of a fundraiser removed the pressure and responsibility of getting the money from their shoulders. Huge sigh of relief; let him get on with it. This was followed by the shock realisation that my appointment actually …