The length of Spain: Barefoot!

In 2018 my sister ran the length of Spain: Barefoot!.It may seem like this has no connection to fundraising. But there are lessons to be taken from it: in particular, as highlighted in Fundraising the Essentials for Success,  – a winning team ! Julia started from Santander and arrived in Almunecar. It took her 51 days: – approximately a half …

What’s the point of the Campaign Board?

What’s the point of the Campaign Board? That’s not just a question that the fundraising team asks: The Board often asks it too! Because they are not clear why they are there. The very fact the question is raised tells you something’s not working. And the normal reason is that the Board has been brought together without a plan. Fundraising …

Getting lucky Again!

Sometimes you get lucky(Blog 6) and then there’s Getting lucky Again! Different situations but they both underlined the power of personal experience as a stimulator of charitable giving. Direct contact with a situation creates the  strongest emotional motivation. People who have suffered cancer, or witnessed first hand the plight of refugees instinctively understand and react to need. Personal involvement and …

Everest the easy way.

I am not a climber. However I am certain that there is no such thing as Everest the easy way. You will only reach the summit with meticulous planning, arduous training, well integrate support systems and great teamwork. Like my first blog, Rowing the Atlantic, the title is a metaphor for the achievement of fundraising success. Fundraising and Everest have …