Challenge and change

Challenge and Change The shock of COVID 19 meant I couldn’t think of anything useful to say over the past three weeks. This week I hope I have something worth saying.  As the administrator of a Charitable Trust, as well as being a Fundraiser, I have been able to view charities reacting to this crisis in real time. The crisis …

The length of Spain: Barefoot!

In 2018 my sister ran the length of Spain: Barefoot!.It may seem like this has no connection to fundraising. But there are lessons to be taken from it: in particular, as highlighted in Fundraising the Essentials for Success,  – a winning team ! Julia started from Santander and arrived in Almunecar. It took her 51 days: – approximately a half …

What’s the point of the Campaign Board?

What’s the point of the Campaign Board? That’s not just a question that the fundraising team asks: The Board often asks it too! Because they are not clear why they are there. The very fact the question is raised tells you something’s not working. And the normal reason is that the Board has been brought together without a plan. Fundraising …

Getting lucky Again!

Sometimes you get lucky(Blog 6) and then there’s Getting lucky Again! Different situations but they both underlined the power of personal experience as a stimulator of charitable giving. Direct contact with a situation creates the  strongest emotional motivation. People who have suffered cancer, or witnessed first hand the plight of refugees instinctively understand and react to need. Personal involvement and …