Everest the easy way.

I am not a climber. However I am certain that there is no such thing as Everest the easy way. You will only reach the summit with meticulous planning, arduous training, well integrate support systems and great teamwork. Like my first blog, Rowing the Atlantic, the title is a metaphor for the achievement of fundraising success. Fundraising and Everest have …

Small can be equally satisfying

Not all fundraising concerns big gifts. Small can be equally satisfying. Identifying a donor, reasoning why they should give and then persuading them to give feels artistic. And like all good art it brings pleasure to both the painter and the purchaser. I have often been thanked for alerting donors to a need and giving them the satisfaction of providing …

Sometimes you get lucky

The sponsorship activity of an organisation often tells you about the leisure interests of the CEO or chairman.  Team Sky cycling, as was, is now sponsored by Ineos which testifies to the sporting interests of the company founder, a keen triathlete. Who a company sells to should  influence what it sponsors, but the public has wide interests.  Arguments can therefore …

You are what you think; So just think big..

“You are what you think; So just think big, believe big, act big…”   the words of Andrew Carnegie, the Scottish American industrialist and philanthropist. Dale Carnegie “you can make more friends in two months…” originally spelt his name Carnegey. He changed the spelling maybe because he admired the western world’s most revered philanthropist. The quotes of these two men conclude …

Two ears, two eyes, one mouth…..

Two ears, two eyes, one mouth; these are important ratios for fundraisers. In percentage terms that’s 40% , 40%, 20%. We would do well to remember these are figures. In short, spend about 80% of the time listening and observing. Fundraisers should develop the discipline as second nature, because it will make the talking time so much more productive. It’s not …