What’s the point of the Campaign Board?

What’s the point of the Campaign Board? That’s not just a question that the fundraising team asks: The Board often asks it too! Because they are not clear why they are there. The very fact the question is raised tells you something’s not working. And the normal reason is that the Board has been brought together without a plan. Fundraising …

Getting lucky Again!

Sometimes you get lucky(Blog 6) and then there’s Getting lucky Again! Different situations but they both underlined the power of personal experience as a stimulator of charitable giving. Direct contact with a situation creates the  strongest emotional motivation. People who have suffered cancer, or witnessed first hand the plight of refugees instinctively understand and react to need. Personal involvement and …

Everest the easy way.

I am not a climber. However I am certain that there is no such thing as Everest the easy way. You will only reach the summit with meticulous planning, arduous training, well integrate support systems and great teamwork. Like my first blog, Rowing the Atlantic, the title is a metaphor for the achievement of fundraising success. Fundraising and Everest have …

Small can be equally satisfying

Not all fundraising concerns big gifts. Small can be equally satisfying. Identifying a donor, reasoning why they should give and then persuading them to give feels artistic. And like all good art it brings pleasure to both the painter and the purchaser. I have often been thanked for alerting donors to a need and giving them the satisfaction of providing …

Sometimes you get lucky

The sponsorship activity of an organisation often tells you about the leisure interests of the CEO or chairman.  Team Sky cycling, as was, is now sponsored by Ineos which testifies to the sporting interests of the company founder, a keen triathlete. Who a company sells to should  influence what it sponsors, but the public has wide interests.  Arguments can therefore …